EU Omnibus Directive compliance

Compliant pricing, automated.
Peace of mind, guaranteed.

PriceGuard tracks your Shopify product prices and automatically displays the legally required lowest prior price on your storefront. Full compliance with the EU Omnibus Directive and UK DMCCA 2024.

What you get

Everything your store needs to stay compliant

Automatic price tracking

Every price change is recorded automatically. PriceGuard maintains a complete history so the lowest prior price is always accurate and up to date.

EU Omnibus + UK DMCCA compliant

Meets the requirements of the EU Omnibus Directive (2019/2161) and UK Digital Markets, Competition and Consumers Act 2024. Show the lowest price from the prior 30 days whenever a sale is active.

Storefront widget included

A clean, customizable widget appears on your product pages automatically when a sale is active. Styled to match your theme with full localization support.

Multi-market support

Configure different lookback periods and rules per market. Enable compliance only where regulations apply, and keep things simple everywhere else.

Promotion-aware calculations

Flag which Shopify discounts are public promotions. PriceGuard factors those into the lowest price calculation so your compliance is airtight.

Daily sync, self-healing

Scheduled daily syncs keep your data current. Missed a change? The next sync catches it automatically. Manual sync is always available when you need it.

Built for brands

Run sales with confidence.
Let compliance take care of itself.

The EU Omnibus Directive requires every online store to show the lowest price from the prior 30 days whenever a product is on sale. Getting it wrong means fines, customer complaints, and reputational damage. PriceGuard automates the entire process so your team can focus on growing the business instead of tracking spreadsheets. Every price change is recorded. Every sale is covered. Every market gets the right display.

How it works

Three steps. Seriously, that's it.

Install and configure

Add PriceGuard to your Shopify store. Choose your markets, set your lookback period, and enable the storefront widget.

PriceGuard tracks everything

Daily syncs record every price change across your catalog. The lowest prior price is calculated automatically for every variant.

Customers see compliant pricing

When you run a sale, the widget shows the required lowest prior price on your product pages. Fully styled, fully localized.

Why PriceGuard?

Built specifically for Shopify merchants selling in the EU and UK.

Compliance you can trustPriceGuard follows the exact rules of the EU Omnibus Directive and UK DMCCA 2024. Lowest price calculations account for promotions, campaign length, and multi-market requirements.

Zero manual workNo spreadsheets. No manual price tracking. PriceGuard syncs daily and updates metafields automatically. If something is missed, the next sync catches it.

Native Shopify integrationPrice data lives in metafields on your variants. The storefront widget is a Theme App Extension. No external scripts, no iframes, no performance impact.

Ready for multiple marketsDifferent EU countries can have different interpretations. Configure lookback periods and promotion rules per market, and PriceGuard handles the rest.

Transparent price historyThe storefront widget includes an info overlay that explains the pricing to customers. Full transparency builds trust and reduces complaints.

Localized out of the boxThe storefront widget supports English, Dutch, German, and French. Labels, number formats, and currency display adapt to each locale automatically.

Your next sale should be compliant from day one.

Stop worrying about pricing regulations. Start selling with confidence.